If you were to ask any commercial interior designer what single type of presentation stand is the most effective, she would unhesitatingly say display easels. This is because she knows the value of utilizing space to its best advantage. Because easels present objects vertically and can easily be moved, you can highlight any item you wish, anywhere you like. Because they come in such a wide variety of sizes, there is virtually no limit to their uses.
If you need convincing, imagine not using display easels in, say, an antique store. While items like sculptures and vases would command attention, fine china, primitive masks, paintings, rare books and other relatively flat items would either have to be laid flat or hung on the walls. While wall hangings do catch the eye, they tend to get lost in the crowd. Items that lie flat go virtually unnoticed.
In contrast, a painting that is featured on a display easel forces the viewer to take another look. Any gallery owner will tell you that if she wants to sell a particular painting quickly, she takes it off of the wall and puts in onto an easel. Similarly, a rare book can be stacked on a shelf or laid face up on a counter and become even rarer before it is sold. Stand it on an easel, though, and it seems to say, "Buy Me!"
Another example of the importance of display easels in a commercial setting is the trade show. No trade booth can do without several display easels in a variety of sizes and expect to properly attract the attention of passing traffic. An easel just outside the entrance will attract initial attention and get people to stop and have a look around. Smaller easels will hold informational pamphlets and flyers and other easels will display goods or promotional materials on the shelves inside the booth.
Every store owner knows the value of having impulse items displayed at the counter: the more eye-catching, the better.