How is business at the moment? Fair to middling? Need to generate a few more leads? OK, so you have your website and some people find you that way, but what about getting out there at industry events and trade fairs to promote your product or service and pump a bit of flesh at the same time. E-marketing is all well and good, but you need to get out there in person too and promote yourself that way.
The key to success at roadshows and trade fairs for companies is their display stands. People are drawn to stands that look great, are welcoming and clearly display a company's brand and marketing message. If display stands are poorly designed, tacky or just plain confusing, you won't generate the traffic you want.
At a trade fair, hundreds of stands compete for attention among the customers attending. They only have limited time at the event and can't visit every stand. As they come passed, they quickly assess whether your offering is relevant and decide to stop or to move on. If you get your display panels right, they can tell at a glance what it is you do, why you do it better than your rivals and will stop for a chat. Don't lose sight of the fundamentals. Your marketing message on display stands needs to be clear and concise. You can get into details once they stop for a chat.
Not sure how to design something that fits these criteria. Don't worry. Expert designers can help you come up with a display that will get you the relevant traffic you want at trade fairs. They can create something visually arresting for, and get the copy right to encourage the right sort of prospective customer to stop. With a great stand, you'll be able to convert plenty of traffic into leads and ultimately sales.